So your gym is closed, huh? Well, you can wait out the quarantine and hope that by the time your gym reopens you won’t have lost too much ground, or you can keep working out on your own. But working out from home can be hard if you’re accustomed to having someone lead a workout. New York-based startup Mirror has the solution. The company offers an interactive mirror that streams live and on-demand workout classes into your home. And when it’s not in use, it fits in perfectly as a part of your décor.
Mirror has been around since September 2018, when it launched its LCD mirror. The device looks just like a standard mirror, but it streams fitness classes and can be operated using an app. After the company’s initial success, it started looking for funding. In October, Mirror announced that it had raised an additional $34 million with investments from companies like Lululemon, Karlie Closs, and hedge fund Point72.
The mirror can be mounted to your wall, or, alternatively, you can use the carbon steel stand that comes with it. To get a workout started, you simply download the app, enter a few personal details, and then connect to the Mirror using a Bluetooth heart rate monitor that tracks your heart rate and your calories burned. You can also connect the mirror to your Apple Watch.
The mirror offers over 70 live classes covering a whole range of options, from cardio and boxing, to strength training, yoga, barre, Pilates, boxing, HIIT, and more. You can also select your level, from beginner to expert. The built-in sound system pairs with the video to guide you through the workout. You can even link to your Spotify playlist so that you can listen to your own music while you work out. The workouts are also personalized to your abilities, and can even adjust for injuries or other setbacks. “We’re creating a personalized experience with the best trainers and classes around the world, so anyone can enjoy the benefits of a workout, whenever and wherever they want,” says Brynn Putnam, founder and CEO of Mirror.
Mirror sells for $1,500. The workouts are available through a subscription service that works out to $39 per month. You can also sing up for personal training sessions using the built-in camera and microphone for $40 per session.