Newcastle favourite FogHorn Brewery is set to land in New South Wales’ Greater Hunter Region, transforming over the existing Hunter Beer Co at Potter’s Hotel into a craft beer mecca.
It’s a big announcement for the Hunter Valley. The vibrant tourist region has been decimated by the COVID-19 pandemic, with travel restrictions significantly halting growth. Now, the FogHorn name, famous for its Young Americans IPA, Newy Pale Ale and Sligo Extra Stout is bringing a slate of new interest and brews to the region.
Even better, FogHorn Brewery founder Shawn Sherlock, along with business partner Founders First is getting local brewing experts Keith Grice and Daniel Gayner in on the action. “When the opportunity to expand further into the region arose, it just made sense,” Sherlock said. “It’s something that the Hunter Valley has been calling for, the site is perfect for us to grow our brand and brewing capabilities.”
To help spread the word, FogHorn has enlisted the help of local artist and Man of Many favourite Mitch Revs for a vibrant new mural. Celebrating craft beer and the Hunter Valley region, Revs’ mural represents the transformation the region is set to cop with the monster new brewery.
“We are proud to be partnering with Shawn to extend the reach of Foghorn and accelerate business growth – with FogHorn having its biggest ever month in July from a wholesale perspective,” Founders First CEO Mark Haysman said. “The Greater Hunter region is one of Australia’s most visited and iconic food and wine destinations. We have some exciting plans ahead for Potters Hotel, creating a community hub that showcases Foghorn and our award-winning Australian beer and spirits portfolio which includes KIS, Jetty Road and Sparkke.”