If there’s one thing we like more than tourism – it’s whisky tourism. And the new multi-million Johnnie Walker attraction in Edinburgh will have the faithful flocking in droves. Taking over four years to build, parent company Diageo has finally launched their eight-floor establishment, and after exploring its construction, boy are we thirsty.
Located in the former House of Fraser Building on the capital’s Princes Street, patrons will be taken on an immersive journey through Johnnie Walker’s 200-year-old history. Diageo’s AUD$350 million investment will feature live performance areas, modern tasting rooms, tours and two different rooftop bars. To mark the opening, a Johnnie Walker flag was proudly erected above the landmark building by Ivan Menezes, Chief Executive of Diageo, and Barbara Smith, Managing Director of Johnnie Walker Princes Street.
“Last year Johnnie Walker celebrated 200 years since founder John Walker opened the doors to his small grocery store and today represents the next chapter of the incredible story. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions,” said Menezes. “It celebrates Scotland’s remarkable heritage, our incredible skilled whisky-makers, and looks to the future by engaging new generations of consumers from around the world in the magic of Scotch whisky.”
The building also boasts an extensive retail space that includes a vast selection of exclusive Johnnie Walker Scotch whiskies, limited edition bottlings and merchandise. Opening its doors this week, tickets for the Johnnie Walker Princes Street are available to book online now.