What happens when you take two of Jordan Brand’s top tier collaborators and throw them at the most popular sneaker on the planet? As it turns out, a sneaker that attempts to do a whole lot, but in actuality ceases to accomplish anything outside of the name. The Jordan 1 High OG Fragment Design x Travis Scott is a mouthful of a title and that’s pretty much where the buck stops. We expected a whole lot more from the design team behind the shoe, and when @spicychickenwings flicked up the sample pair on his Instagram. We held back in hope that this sample might change a couple of things by production.
Update 02/08/2021: It seems sneaker bots got the better of the release, with many Travis Scott fans missing out on the highly sought after sneaker. They let their feelings be heard via the Cactus Jack Discord Server, where fans shared links to tweets from people who used ‘bots’ to unfairly get the shoes. Some fans shared screenshots of multiple ‘check it out’ (up to 87) emails after entering the raffle 32,000 times, another entered 25,000 times. Resale markets show the sneaker is worth over AU$3000.
Some say “looks are subjective,” but when the vast majority of online forums lean towards the phrase ‘ugly’ and the comments sections are filled with poop emojis, maybe this phrase doesn’t always apply. Simply reading the name Jordan 1 High OG Fragment Design x Travis Scott draws excitement for sneakerheads. The original Jordan 1 ‘Fragment’ is one of the most sought after models ever, and it links back to a point in sneaker history when $600 ‘Shadow’ 1’s seemed outrageous. A time when heads were just heads and it was ‘weird’ to most people to be so infatuated with sneakers.
Fast forward ten-years and sneakers have become a commodity, with marketplaces that resemble an actual stock market. And it seems this latest Travis Scott iteration falls victim to the trend. Drawing the line for a lot of sneakerheads and proving once and for all that sneakers NEED a story behind them.
The A Ma Maniere x Jordan 3 is likely to take the crown for Sneaker of the Year. Why? Because it backs up an awesome design with an even better story. Thinking back to the Salehe Bembury 2002R, the latest Bodega 990v3, and even the Air Max 90 ‘Bacon’ all of these sneakers told a story. The same cannot be said for the Jordan 1 High OG Fragment Design x Travis Scott. Which seems to do nothing more than put a name on a design and brand it accordingly.
Outside of the premium tumbled leather upper (maybe a bit too much white) you’ll find Fragment’s signature blue colour across the outsole and toe box area. As is ever the case with Travis Scott sneakers, the signature large reverse Swoosh is emblazoned on the lateral sides. And in the most convenient and casual way possible, the brand seems to have simply added duo’s logos stamped on the heel.
While a release date is yet to be determined, the images here were found in the backend of Nike’s website. Adding fuel to the fire of rumours was Scott himself, who was recently spotted rocking this very pair, however, only low-resolution paparazzi photos were available so conclusions were sceptical at best. According to @zSneakerheadz, the anticipated project is expected to release on July 29 for US$200. or if you’ve got some spare change you can pick up a pair on the secondary market for around AU$3142.