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New Balance’s Most Iconic Sneakers Return for MADE 990 Series

Established in 1982, the 990 series can only be described as iconic. A word reserved for only the best and most well-received sneakers in the world, there are less than 20 sneakers that can even lay claim to such a title. Since establishing itself as a quality running shoe in the 80s and 90s and epitomising itself as the quintessential throwback ‘dad shoe’ in the mid to late 2010s, the New Balance 990 has been worn by everyone from Princess Diana to Timothée Chalamet.

So when sneakerheads heard rumblings that the iconic New Balance 990 line-up was returning prior to the 40th anniversary of the first shoe, excitement levels rose. Unsure as to what this re-release would look like, we can now share the details that you’ve all been waiting for.

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New balance 990v3 5

Image: New Balance

New Balance 990 Version Series Release Details

The brand kicked off the 990 Version Series release with the reintroduction of the classic 990v1 on June 17, 2021. Next came versions of the 990v2, and now, we have the long-awaited release of the v3 coming on October 1 and the v4 later this year.

“Respected by sneaker connoisseurs around the world and attracting new consumers to our brand, the 990 Series represents the pinnacle of Made in USA craftsmanship and an understated elegance that transcends the cyclical nature of the trend,” said Chris Davis, CMO and Sr. Vice President of Merchandising.

For sneakerheads, the 990v3 was the first model to really cross over into the lifestyle category. and for many collectors, this is THE 990 model to have. The 990v3 will carry the same ruby red tag we saw on the first two pairs, as well as hits on the tongue with the version and establish date inserts. The sole, insert and duster bag will have an image of the clock tower at the New Balance factory in Lawrence, MA, a nod to the rich heritage and timelessness of New Balance’s MADE platform.

New balance 990v3 2

Image: New Balance

Launching nationally at 10 am October 1, 2021, on the New Balance website and selected retailers Up There, Above the Clouds and Subtype. The 990v3 has a suggested retail price of $380. NB heads should also be on the lookout for the 990v2 and 990v3 releasing in a wider range of colours throughout the rest of the year, including core black, grey, and navy.

Buy it here

New balance 990v3 3

Image: New Balance

You’ll also like:
Levi’s x New Balance 990v3 is a Collectible for Loyalists of Both Brands
The Basement x New Balance 2002R is Unofficially Underrated
New Balance XC-72 Shifts the Way We View Retro-Futurism

About the author

About the author
STAFF WRITER

Ben McKimm

Ben lives in Sydney, Australia. He has a Bachelor's Degree (Media, Technology and the Law) from Macquarie University (2020). Outside of his studies, he has spent the last decade heavily involved in the sneaker, automotive, technology and fashion world. Turning his passion and expertise into a Staff Writers role at Man of Many where he continues to write about everything that interests the modern man. Conducting car reviews on both the road and track, hands-on reviews of cutting-edge technology and employs a vast knowledge in the space of fashion and sneakers to his work. One day he hopes to own his own brand.